Friday, 18 March 2011

Creative Queensland

Natural disasters have afflicted Queensland in recent months, but Tourism Queensland continues with its highly original marketing campaigns. Their latest is aimed at rewarding one company with an all expenses paid trip to the staet. They say:

"Tourism Queensland’s ‘Million Dollar Memo’ incentive competition will see the winning group of colleagues win a trip to the Australian state worth up to $AUD 1,000,000 (approx: £621,733). The competition will see companies and workplaces from the UK and around the world go head-to-head to compete to win an amazing experience Down Under.

Entrants will need to upload a video of why their company deserves to win a luxury incentives-based trip to Queensland. A final shortlist of 20 applicants will then need to nominate one of their colleagues to travel to Queensland to take part in a series of incentives-based challenges to determine the overall winner.

The ultimate winner will then return to Queensland with as many colleagues as the company allows for an all-expenses paid incentives-based trip to Queensland - think helicopter trips to the Great Barrier Reef, Champagne private yacht charters around the Whitsunday Islands, playing golf on the best courses on the Sunshine Coast, lessons with a pro-surfer on the Gold Coast, fresh seafood picnics on an idyllic Queensland beach . . ."

Queensland's last promotion "The Best Job in the World" attracted loads of press publicity and this idea will probably do the same. Since tourism is one of Queensland's biggest earners, there could hardly be a better way of helping to get the state's economy back on its feet.


  1. Wow Queensland sounds great, but whether I'd want to go to the other side of the world with my colleagues...


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